What is an Ellure lipstick?
Endless option of colors
Animal cruelty free
Liquid matte lipstick
Starting A NEW chapter FOR BEAUTY
Where you are the creator
Beauty is for everyone, and should not force you into a mold of what the world expects you to look like. Ellure lets you be the creator of your own lipstick to reflect the beauty that is already there. We are here to help you create what you need to feel confident and true to yourself.
Use Ellure’s shade creator to explore color possibilities for your lipstick. Create your perfect nude or explore something new. You can create a lipstick for every occation, regardless of wanting to be bold or play on the safe side.
Made to order
After you have created your color and placed your order, your lipstick is made. With our algorithm, your unique formula is calculated and mixed together to your lipstick. We only create what you want in an effort to avoid overproduction and waste.